By guest contributor James David:
If you’ve been involved with search engine optimization at all over the past year you know that Google’s search engine is responding more and more to social influences and, with Google+ gaining more popularity, its influence is only going to get stronger in the search results. Optimizing your Google+ page so it ranks better in search engines is the best idea to stay ahead of the curve because Google+ is only going to get more powerful over time. Keep reading to see how you can optimize your Google+ like some of your competitors are.
Jim Sokolove is, and has been, one of the most successful attorneys in America for many year. So it’s no surprise that he also has one of the biggest online marketing campaigns for a lawyer I’ve ever seen. He probably pays some of the best social media and SEO companies around lot of money to keep his online reputation top notch. This makes Jim the perfect example and provides the opportunity to for all of us to see what works well in search engines, what he’s doing to get results and to grab some inspiration from it.
The picture above is of Jim Sokolove’s personal Google+ account. I outlined what parts of his account show up in the search engine results for his Google+ account. First, let’s cover some terminology. The title tag is the name assigned to the website URL. Google+ assigns your name as the title tag. Next is the meta description. The meta description is the small description that shows up in the search results below your URL. The profile picture is used for your image for author rank. Author rank is when someone’s image shows up next to their website in the search results, which is something Google just introduced. You can read more about author rank here on my blog.
Above is how Google treats Jim Sokolve’s Google+ page in their search results. I outlined in red what similarities there are in his Google+ profile page and then what is seen in the search result for his profile. Now you can see what parts of your Google+ profile you need to edit in order to improve your optimization for the big search engines.